
KFC: building a scalable gift card program across owned and franchise operations
Valuedesign began KFC gift card processing in 2012, expanded into distribution in 2019, and the published case study notes Nepal processing support from 2022 for Devyani International operations.
Increase brand penetration, drive sales and footfall, attract new customers and strengthen engagement across India.
Gift card processing, program operations and later third-party distribution, with support for owned and franchise stores.
The published success story highlights improved accessibility, convenience, brand recognition, customer experience and sales growth.


