The E-commerce and payment service industry has been booming in India over the last few years. Owing to this, there has been a rapid shift in not just consumer behaviour, but people's lifestyles in general.
After being involved in the payment industry for 12+ years, the primary dilemma I noticed across the market was, "What is a payment service that benefits client companies, stores, and consumers all at the same time?". As inspiration struck me, I came up with the idea for "prepaid cards" to revolutionize the retail industry.
Prepaid cards bring new possibilities for both vendors and buyers. It helps businesses form a longstanding connection with their customers and keeps their sales funnel active always. Most importantly, it brings joy and convenience to everybody involved.
In fact, within a month of the card's launch, I met up with the owner of a restaurant chain who had adopted the payment system. He asked me to shake his hand and said, "I'm so glad that we introduced the prepaid card!". The smile on his face reminded me why we do what we do - to make the lives of our customers and users easier. Thus, we aim to spread the Value Design "Prepaid Card" across India and around the globe while putting reliability first.