Modern businesses are constantly seeking innovative ways to attract customers, increase loyalty, and maximize revenue. For brands like Ferns N Petals (FNP), India's top gifting company, Gift Cards offer a dynamic solution to bring in new customers while strengthening relationships with existing ones. Valuedesign, a leader in Gift Card solutions across Asia, powers FNP’s Gift Card platform, enabling FNP to efficiently distribute Gift Cards through Adivaha Shop, leverage customer engagement, and grow revenue.
Gift Cards are an engaging and convenient way for customers to send thoughtful presents, but they are also a powerful tool for businesses to drive traffic and loyalty. Let’s explore how Valuedesign empowers FNP through its streamlined Gift Card distribution network and why Gift Cards are an unmissable opportunity for any brand in the flowers and gifts market.
The global Gift Card market is projected to grow at a compound annual growth rate (CAGR) ofover 6.6% from 2024 to 2028, reaching nearly US$555.8 billion by 2024, according to Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q2 2024 Update.
Food gift cards are an easy way to make someone feel special on this joyous occasion. With Pizza Hut, KFC, and Vaango Gift Cards, your loved ones will be spoiled for choices.
This surge in the Gift Card sector is largely attributed to the rise of innovative product launches, strategic partnerships, and regional expansion. Consumers worldwide are increasingly inclined toward Gift Cards for their flexibility, convenience, and the ease of online purchasing and redemption.
Research by Blackhawk Network also indicates that over 94% of consumers have purchased aphysical Gift Card at some point and 69% of people have used a digital gift card.
What’s more, 76% of consumers think of gift cards as an excuse to treat themselves.
For businesses, this means one key takeaway: Gift Cards are highly attractive to customers and generate real demand, making them an essential part of a brand’s product line-up.
FNP, as a premium gifting brand, offers a variety of products such as flower bouquets, personalized gifts, cakes, and more. By introducing Gift Cards, FNP allows customers to give the gift of choice. Instead of selecting a specific product, customers can let their loved ones decide what they would enjoy most, making Gift Cards a versatile and appealing gifting option.
Gift Cards don’t only serve as a convenient gift choice; they actively drive revenue forbusinesses. In fact, data shows that approximately 74% of Gift Card recipients spend more than the card’s value, making Gift Cards an effective upsell tool for FNP. When customers come to redeem a Gift Card, they are often inclined to add additional items to their purchase, driving higher overall sales.
Valuedesign’s wide Gift Card distribution network increases the availability of Gift Cards even further, widening the brand reach to individuals and corporates. This results in enhanced customer retention and loyalty for FNP, allowing them to turn one-time visitors into recurring customers.
Gift Cards act as miniature marketing tools – every e-card purchased and gifted introduces FNP to a potential new customer. With the support of Valuedesign’s distribution partners like Adivaha Shop, Zyro, and Vouchagram, FNP Gift Cards are widely accessible, increasing their visibility across different digital platforms and attracting a broader audience.
Since 2006, Valuedesign has been a driving force in the Gift Card industry across Asia. With over 832 corporate and retail clients and a staggering $8 billion in annual prepaid transaction volume, Valuedesign has an established reputation for empowering brands to achieve substantial growth. This success is based on cutting-edge technology, efficient distribution networks, and a deep understanding of market needs.
Valuedesign’s platform is engineered to make Gift Card distribution as straightforward and user- friendly as possible. Through advanced integration with partners like Adivaha Shop, Zyro, and Vouchagram, FNP Gift Cards can reach customers through multiple touchpoints, maximizing their exposure and accessibility.
Moreover, Valuedesign’s Gift Card technology integrates smoothly into FNP’s systems, ensuring quick issuance and hassle-free redemption for customers. With Valuedesign handling the distribution, FNP can focus on delivering high-quality gifting experiences.
Valuedesign’s adaptability is one of its core strengths, catering to diverse client requirements, from large corporations like IKEA and KFC to specialty retailers like FNP. For FNP, this means a custom Gift Card program tailored to the nuances of the flowers and gifts market, helping them attract and retain customers through meaningful gifting solutions.
For a brand like FNP, which thrives on delivering joy through thoughtful gifts, Gift Cards are a natural extension of their mission. Here’s why Gift Cards should be an integral part of any flowers and gifts brand’s strategy:
1. Attract New Customers: Gift Cards bring new customers to a brand, as recipients who may not have shopped at FNP before get an opportunity to experience the brand.
2. Encourage Higher Spending: The majority of customers spend more than the Gift Card amount, boosting average order value and generating additional revenue.
3. Drive Brand Loyalty: When recipients redeem Gift Cards, they experience the brand first-hand, increasing their likelihood to return and make future purchases.
4. Capitalize on Special Occasions: Gift Cards are especially popular during holidays and special occasions. They provide a convenient option for last-minute shoppers and are an excellent way to capture seasonal demand.
Valuedesign empowers FNP to offer an enhanced Gift Card experience that benefits both the brand and its customers. Here are some unique advantages of this collaboration:
* Wide Accessibility: Valuedesign’s network and technology make FNP Gift Cards accessible through various channels, expanding their reach and maximizing convenience for customers. Now, you can easily buy FNP Gift Cards at Adivaha Shop.
* Real-Time Tracking and Analytics: With Valuedesign’s solution, FNP can track Gift Card sales and usage, enabling them to make data-driven decisions and optimize their Gift Card strategy.
* Enhanced Customer Experience: Through seamless redemption and easy access, FNP Gift Cards enhance the overall shopping experience, resulting in higher customer satisfaction and retention.
* Improved Cash Flow: Gift Cards generate immediate revenue upon sale, offering FNP a valuable cash flow advantage, especially during peak seasons.
Gift Cards are a rapidly growing market and a powerful revenue driver, projected to reach nearly US$716.9 billion globally by 2028.
* Gift Card recipients often spend more than the card value, providing businesses like FNP an opportunity for higher average order value.
* Valuedesign’s expert distribution network amplifies FNP’s Gift Card reach, connecting them to a larger audience through key distribution partners.
* Real-time tracking and analytics provided by Valuedesign’s technology allow FNP to optimize their Gift Card program and respond to customer trends.
* Gift Cards improve brand visibility and customer loyalty, creating a memorable brand experience for both new and returning customers.
* Effortless redemption and widespread accessibility through Adivaha Shop ensure a smooth, satisfying customer experience, essential for a gift-focused brand like FNP.
* Seasonal demand for Gift Cards offers FNP a way to capture revenue during peak gifting times, boosting cash flow and brand engagement.
Gift Cards are a cornerstone of modern customer engagement, and with Valuedesign’s distribution expertise, FNP is positioned to leverage this tool for revenue boost, sustainable growth and customer satisfaction. As Gift Cards continue to grow in popularity, FNP’s Gift Card program stands as a testament to the benefits of innovative, customer-centric gifting solutions.