In a world where personalization, convenience, and care drive consumer choices, Gift Cards have emerged as one of the most flexible and thoughtful gifting solutions. While they’ve long been popular for fashion, dining, or entertainment, a new category is experiencing rising interest: healthcare, diagnostics, and IVF.
Health has become a priority like never before. People are actively investing in preventive diagnostics, fertility treatments, and wellness therapies not just for themselves, but also as gifts of care for loved ones. In this context, Healthcare Gift Cards represent a significant shift in how consumers access and share essential medical services.
From at-home blood tests to fertility consultations, healthcare gifting is evolving, and Gift Cards are at the forefront of this transformation.
The preventive healthcare sector in India is rapidly growing, projected to reach $532 billion by 2030 with a CAGR of 22%, surpassing the curative market's growth. Consumers are spending more on diagnostics, supplements, and preventive care.
Healthcare is no longer just a need. It’s a lifestyle choice. Gifting a diagnostic package, fertility service, or general health consultation reflects not just care but deep empathy and intention.
This is where Gift Cards for Healthcare make a powerful impact.
Preventive diagnostics are critical for early detection and long-term well-being.
According to a recent IMARC report, the India health check-up market size reached USD 1.7 billion in 2024. Looking forward, it is expected to reach USD 3.1 billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.
A healthcare Gift Card, be it for a full body check-up or a targeted test panel, removes those barriers.
By enabling prepaid access, Gift Cards empower recipients to act on their health without financial strain or delay. It’s a simple way to say, “I care about your well-being.”
The journey through infertility and IVF is both emotionally and financially demanding.
In India, the rise in fertility clinics and awareness has normalized IVF treatments. The India in-vitro fertilization (IVF) services market was valued at $883.50 million in 2022 and is estimated to surpass $4.6 billion by 2032, exhibiting a CAGR of 18.08% from 2023.
Gift Cards provide a compassionate, discreet way to support someone during their IVF journey, be it for consultations, hormone therapy, or part of the treatment cycle.
Every health journey is personal. Whether it’s selecting a thyroid profile, a vitamin D test, or an IVF follow-up scan, Gift Cards let the recipient choose the service most relevant to their needs.
This eliminates the pressure on the gift-giver to make medical decisions while still allowing them to offer meaningful support. Add to this digital delivery, varied denominations, and customizable messages, and you have a truly thoughtful, flexible gift.
In fact, according to a study by Credence Research, 61% of consumers spend more than a gift card's value when redeeming, for an average of $31.75 more than the card's value. While India-specific numbers are still emerging, this trend suggests that prepaid gift cards can boost basket size across markets.
Gifting health services helps break the taboo around medical discussions. It encourages open conversations about preventive screenings, fertility planning, and lifestyle improvements. It also makes health checkups a shared experience, something people do together as couples, friends, or families.
In this way, Gift Cards become more than just a payment method. They become a tool for positive health behaviors.
HR departments, wellness partners, and insurance providers are increasingly looking at Gift Cards as a way to incentivize healthy behavior.
Whether it’s part of an employee benefits plan, a wellness milestone reward, or a flexible gift option for festivals, healthcare Gift Cards are gaining traction in B2B circles.
The India Gift Card and Incentive Card Market is expected to reach USD 13.98 billion in 2025 and grow at a CAGR of 17.67% to reach USD 31.54 billion by 2030.
IVF clinics, diagnostic chains, and wellness centers can all tap into this demand by launching or distributing their own cards.
Implementing a Gift Card program offers measurable benefits for brands in the healthcare, fertility, and diagnostics sectors:
As healthcare brands look to modernize, Valuedesign offers the complete infrastructure to launch and scale Gift Card programs across diagnostics, IVF, and wellness verticals.
With over 832 brands served and 100,000+ retail and online distribution touchpoints, Valuedesign enables:
Valuedesign doesn’t just help you create Gift Cards; we help you turn them into a strategic growth channel.
Valuedesign is proud to support this evolution with the technology, tools, and reach required to make health gifting seamless and impactful.
Contact us to explore how we can power your healthcare Gift Card strategy.