In a transformative development for India's digital gifting and e-grocery sectors, Valuedesign, a leading Gift Card distributor and solution provider, has established a strategic partnership with BigBasket, India's largest online grocery platform. These gift cards are now available through Adivaha Shop, Valuedesign's premier digital gifting destination.
This collaboration marks a significant milestone in democratizing access to everyday essentials through digital gifting, bringing BigBasket's comprehensive product range within reach of more gift-givers and recipients across India. As the e-grocery sector continues its exponential growth, this partnership represents a forward-thinking approach to combining convenience with thoughtful gifting solutions.
This alliance leverages Valuedesign's extensive distribution network to broaden the reach of BigBasket's Gift Card offerings. By making BigBasket Gift Cards available through Valuedesign's diverse channels, including their flagship platform Adivaha Shop, this partnership is set to transform how millions of Indian consumers think about practical gifting. The collaboration comes at a time when digital gifting solutions are gaining unprecedented traction in the Indian market, particularly in the essential goods sector.
The partnership's timing aligns perfectly with the growing consumer preference for practical and valuable gifting options, especially in a post-pandemic world where essential services have gained newfound appreciation. By combining BigBasket's extensive grocery ecosystem with Valuedesign's distribution expertise, this collaboration is set to redefine the landscape of digital gifting in India's rapidly evolving e-commerce sector.
Since our establishment in 2016, Valuedesign has quickly become a key player in the Gift Card distribution market across Asia. Our success stems from our wide-reaching network and efficient distribution systems, which connect major brands with a diverse range of retail outlets and online platforms.
Valuedesign's role in this partnership includes: Studies show that .
The Gift Card industry in India is experiencing significant growth. The gift card and incentive card market in India is expected to grow from USD 7.6 billion in 2023 to USD 8.9 billion in 2024. The market is expected to continue to grow at a CAGR of 15.3% between 2024 and 2028, reaching approximately USD 15.7 billion by 2028 (34). This partnership positions both us and BigBasket to capitalize on this expanding market.
From the start, BigBasket has transformed into India's largest online supermarket, offering an impressive selection of over 40,000 products across multiple categories. With a satisfied customer base exceeding 10 million, BigBasket has revolutionized how Indians shop for their daily essentials.
BigBasket's extensive product range and reliable delivery infrastructure make its Gift Cards a practical and valuable gifting solution for consumers looking for meaningful gifting options.
Through this distribution partnership, Valuedesign will help make BigBasket's Gift Cards more accessible to consumers through Adivaha Shop, their dedicated digital gifting platform.
This collaboration offers advantages to both Valuedesign and BigBasket:
As digital commerce continues to grow in India, the importance of practical gifting solutions like grocery e-Gift Cards is increasing. Industry projections indicate that by 2030, the Indian digital economy will grow to US$ 800 billion, with the country's e-commerce market expected to reach US$ 325 billion. This growth, combined with the rising popularity of Gift Cards, creates a favorable environment for the Valuedesign-BigBasket partnership to flourish.
By expanding the distribution of BigBasket's Gift Cards, this collaboration has the potential to introduce more consumers to the convenience of e-grocery gifting. It may also provide valuable insights into gifting trends and consumer preferences across different regions and retail channels.
Valuedesign and BigBasket share a commitment to improving the consumer experience. BigBasket has demonstrated this through its dedication to customer service, offering conveniences such as:
We support these initiatives by ensuring BigBasket Gift Cards are distributed and supported efficiently throughout our network.
As BigBasket continues to grow its e-grocery platform, the partnership with Valuedesign represents a strategic move to expand its Gift Card reach and make them more easily available through Adivaha Shop. Through our distribution expertise, BigBasket is well-positioned to make its Gift Cards more accessible to a wider audience, potentially driving increased engagement with its e-grocery ecosystem.
These kinds of partnerships are opening up new avenues for greater accessibility and convenience in India's digital gifting landscape. As the market grows, we anticipate more innovations in distribution strategies, which will further cement digital gifting's standing as a crucial element of India's e-commerce landscape.