India is a country that values both festivals and opportunities. Festivities are often accompanied by shopping and gift exchanges. Businesses of all sizes and types are preparing to make the upcoming 2023 Holi celebration a more joyous occasion for both their customers and themselves.
Small businesses can also benefit from the popular Holi festival and attract customers without having the same size and resources as Flipkart and Amazon. Here are 6 ways what you can do to attract more and more customers this Holi season.
Gift Cards are a proven way to attract customers. Festival-specific gift cards create a sense of urgency to take advantage of a limited-time offer. If you want to increase foot traffic to your store during the Holi festival in 2023, consider offering Gift Cards designed based on the theme of Holi. If you haven’t launched your brand Gift Cards yet, get in touch with Valudesign for the best Gift Card solution.
By encouraging contestants to tag their friends and family in the photo, not only will the Gift Card winners increase foot traffic, but it can also lead to free promotion of your business through exposure to their tagged friends.
During events like Holi, social media feeds are often filled with campaigns from both large and small businesses. To stand out, it is important to create content that engages followers in an indirect way.
During events like Holi, social media feeds are often filled with campaigns from both large and small businesses. To stand out, it is important to create content that engages followers in an indirect way.
One effective strategy is to start with an interesting story or video that captures the audience's attention, rather than leading with the brand, discounts, or the festival itself. The brand name and offers can be revealed at the end, after successfully keeping the audience intrigued.
Holi is a festival that brings families and friends together. People value the thoughtfulness and care that goes into the gifts they receive more than the actual gift itself.
As Holi is a major festival, there are many activities to prepare for, such as stocking up on snacks for guests and buying gulaal, clothes, and gifts for relatives. This can be quite overwhelming.
One way to make it easier is to offer standard samples keeping in mind Holi theme instead of customizing gifts to personal level.
For instance, if you run an apparel store, you could sell colorful T-shirts with creative text that are suitable for sisters, brothers, friends, and so on. This can save your customers time and energy, while also helping to boost your sales during the festival.
Add a splash of color to your store by decorating it with various multi-colored items such as balloons, festoons, and hangings. Display colorful merchandise alongside gulaal packets to attract shoppers and offer them a return gift.
In the past, McDonald's used a creative strategy where they allowed visitors to leave their handprints on a board using their favorite colors. They could then take pictures with their artwork, which they often shared on social media. Such interactive experiences are engaging and appealing to younger generations.
Are you ready to take your business to the top level this Holi? Connect with Valuedesign for Holi Gift Card Solution and increase your earning right away.