Gift Cards are emerging as an incredibly effective tool to attract new customers, build loyalty, and drive revenue. The Gift Card Market in India is estimated to reach US$15.7 billion by 2028.
The combination of Myntra’s wide reach and Valuedesign’s powerful distribution network provides a unique opportunity to access a vast, fashion-forward audience. By improving the availability of Fashion Gift Cards through collaboration with Valuedesign, lifestyle brands can unlock new revenue channels and engage customers in fresh, exciting ways.
Gift Cards have grown in popularity as more consumers appreciate the freedom to choose products they truly want, and brands benefit from increased foot traffic and sales. The research by Gift Card Granny shows that around 93% of consumers have either sent a Gift Card or received it as a gift. It underscores their popularity across global markets, including India. With Valuedesign's Gift Card distribution network, including Adivaha Shop, lifestyle brands can capitalize on this trend and attract a steady influx of customers, many of whom end up spending beyond the card’s value, thus increasing profit margins.
1. Increased Customer Engagement: Gift Cards bring more customers to your platform, each one a potential return buyer.
2. Higher Spend Per Visit: Studies show that 72% of customers spend more than the Gift Card amount, leading to higher average transaction values.
3. Repeat Business: Gift Cards create loyal customers who return for more, a vital factor in an industry driven by seasonal fashion trends.
As one of India’s largest fashion e-commerce platforms, Myntra offers an array of over 6,000 brands, catering to diverse fashion preferences. From iconic brands like H&M, Levis, and Puma to beauty giants like M.A.C., Myntra holds a unique space in the Indian market with 60 million monthly active users. Myntra’s extensive reach, supported by a strong loyalty program and end- of-season sales, makes it a sought-after choice for customers.
By introducing Myntra Gift Cards, this lifestyle brand tapped into its established customer base and reach potential shoppers who might not have engaged otherwise.
Since its inception in 2006, Valuedesign has been a leader in providing Gift Card solutions. With a presence across Asia and partnerships with over 832 corporate and retail businesses, Valuedesign has facilitated tremendous growth for brands. By handling an estimated $8 billion in prepaid transaction volume annually, Valuedesign’s powerful network provides fashion brands with unmatched distribution reach.
For Myntra Gift Cards, Valuedesign acts as a seamless connector, distributing these e-cards through platforms like Adivaha Shop, Zyro, and Vouchagram. This distribution network significantly amplifies brand reach, allowing more customers to access Myntra Gift Cards, thus fueling fashion sales across India.
Partnering with Valuedesign’s distribution network means Myntra Gift Cards are accessible in more locations, increasing visibility and brand awareness. Whether online or offline, customers find Myntra Gift Cards readily available at Adivaha Shop, enhancing the chance of a purchase. For lifestyle brands, this visibility translates into higher brand recognition and a steady flow of new customers.
Valuedesign’s state-of-the-art technology, including their secure API, enables seamless distribution and tracking of Gift Cards. This integration ensures that these prepaid cards are easy to purchase, redeem, and track, creating a frictionless experience for customers and businesses alike. The ease of purchase encourages more customers to buy Gift Cards at Adivaha Shop, translating into increased revenue for lifestyle brands on Myntra.
Gift Cards, especially prepaid cards, offer flexibility that resonates with today’s customers. Instead of choosing a specific item, shoppers can redeem their Gift Cards for whatever suits their personal style on Myntra. This freedom encourages brand exploration and loyalty as customers return to Myntra to discover new trends or must-have products.
Gift Cards don’t just bring customers in; they keep them coming back. With wider availability of Myntra Gift Cards, the brand can foster loyalty among customers who are excited to return and explore more of Myntra’s expansive selection.
Gift Cards are not only popular; they are a strategic revenue booster for businesses. Here are some statistics showing the impact of Gift Cards on customer behavior and business revenue:
With this impressive data, it's clear that Gift Card is a profitable investment for lifestyle brands aiming to strengthen customer loyalty, enhance brand value, and expand their market reach.
For lifestyle brands, partnering with Valuedesign to distribute Myntra Gift Cards offers a streamlined path to increased revenue and brand visibility. Myntra Gift Cards make it easy for customers to engage with brands, explore products, and share their experiences with friends and family. This interactive, tech-powered approach aligns with the needs of both the brand and the modern customer, making it a win-win solution.
The world of fashion is evolving, with brands continually seeking ways to engage customers and increase revenue. Gift Cards powered by Valuedesign, present a unique opportunity for lifestyle brands to attract new customers, boost revenue, and strengthen loyalty. With a proven record of driving business growth across Asia and unmatched distribution expertise, Valuedesign provides the technology, reach, and support needed to make Gift Cards a powerful asset for any brand and more accessible through Adivaha Shop.
With Valuedesign as your trusted distribution partner, your brand can unlock fashion freedom for customers while experiencing the tangible business benefits that only Gift Cards can offer. Embrace the future of customer engagement, and let Gift Cards be the bridge between your brand and a thriving audience.