In a significant move for India's e-commerce and digital gifting sectors, Valuedesign, a leading Gift Card distributor and solution provider, has partnered with Flipkart, one of the country's largest online marketplaces. This collaboration aims to expand the availability and accessibility of Flipkart's Gift Cards through Adivaha Shop, bringing the e-commerce giant's vast product range within reach of more gift-givers and recipients across India.
This alliance leverages Valuedesign's extensive distribution network to broaden the reach of Flipkart's existing Gift Card offerings. By making Flipkart Gift Cards available through Valuedesign's distribution platform – Adivaha Shop, this partnership is set to enhance the visibility and convenience of digital gifting options for millions of Indian consumers.
Since our establishment in 2016, Valuedesign has quickly become a key player in the Gift Card distribution market across Asia. Our success stems from our wide-reaching network and efficient distribution systems, which connect major brands with a diverse range of retail outlets and online platforms.
Expanding the distribution of Flipkart Gift Cards to new retail points
Providing additional online channels, such as Adivaha Shop, for Gift Card purchases
Offering customer support for Gift Card-related inquiries
Implementing marketing strategies to increase Gift Card visibility
The Gift Card industry in India is experiencing significant growth. The size of the India Gift Card and incentive card market is projected to be USD 13.02 billion in 2024 and USD 34.76 billion in 2029, with a compound annual growth rate (CAGR) of 21.70% over the forecast period (2024- 2029). This partnership positions both us and Flipkart to capitalize on this expanding market.
From its inception as an online bookstore in 2007, Flipkart has grown into a comprehensive e- commerce platform, offering over 150 million products across more than 80 categories. With a registered customer base exceeding 500 million, Flipkart has become a household name in Indian online retail.
* Supporting over 1.4 million sellers, including those on its Shopsy platform
* Offering customer-friendly services like Cash on Delivery and No Cost EMI
* Launching the Flipkart UPI handle in 2024 for seamless digital transactions
* Expanding its ecosystem to include Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip
Flipkart's extensive product range and robust customer base make its Gift Cards an attractive option for consumers looking for flexible gifting solutions.
Through this distribution partnership, Valudesign will help make Flipkart's Gift Cards more accessible to consumers via Adivaha Shop. The key features of Flipkart Gift Cards include:
Digital and physical options: Available as e-Gift Cards or physical cards
Wide applicability: Usable across Flipkart's entire product range
Flexible denominations: Catering to various budgets and gifting needs
Easy redemption: Simple to use on Flipkart's website and mobile app
Instant delivery for e-Gift Cards: Perfect for last-minute gifting
Secure transactions: Backed by Flipkart's robust security measures
This collaboration offers advantages to both Valuedesign and Flipkart:
* Expansion of its Gift Card portfolio with a major e-commerce brand
* Increased revenue through the distribution of Flipkart Gift Cards
* Enhanced market presence in the e-commerce gifting sector
* Opportunities for cross-promotion with other brands in its network
Wider distribution of its Gift Cards, potentially increasing sales
Access to our established distribution channels, including Adivaha Shop
Increased visibility of Flipkart Gift Cards in physical retail spaces
Potential for attracting new customers through expanded Gift Card availability
As digital commerce continues to grow in India, the importance of accessible gifting solutions like e-Gift Cards is increasing. IBEF projects that by 2030, the Indian digital economy will grow to US$ 800 billion, with the country's e-commerce market expected to reach US$ 325 billion. This growth, combined with the rising popularity of Gift Cards, creates a favorable environment for the Valuedesign-Flipkart partnership to flourish.
By expanding the distribution of Flipkart's Gift Cards through Adivaha Shop, this collaboration has the potential to introduce more consumers to the convenience of e-commerce gifting. It may also provide valuable insights into gifting trends and consumer preferences across different regions and retail channels.
Valuedesign and Flipkart have a shared commitment to improving the consumer experience. Flipkart has displayed its commitment to customer satisfaction through a number of initiatives, such as:
We support these initiatives by making sure Flipkart Gift Cards are distributed and supported efficiently throughout our network.
As Flipkart continues to grow its e-commerce platform, the partnership with Valuedesign represents a strategic move to expand its Gift Card. As a result, one can seamlessly purchase Flipkart Gift Cards through Adivaha Shop. By leveraging our distribution expertise, Flipkart is well-positioned to make its Gift Cards more accessible to a wider audience, potentially driving increased engagement with its e-commerce ecosystem.
These kinds of partnerships are opening up new avenues for greater accessibility and convenience. This indicates that the situation is favorable for the future of e-commerce gifting in India. As the market grows, we anticipate more innovations in distribution strategies, which will further cement digital gifting's standing as a crucial element of India's e-commerce landscape.