“A Finger-Lickin' Good Partnership”
In the world of customer rewards and corporate gifting, innovative collaborations are reshaping how we think about incentives. The partnership between Valuedesign and KFC, the globally renowned fast-food chain, exemplifies this trend. Together, we are serving up a tempting blend of technology and taste that's changing the game in the world of rewards.
Valuedesign, established in 2006, has rapidly become a dominant force in the gift card industry. With a client base spanning over 832 corporate and retail businesses and more than 100,000 stores across Asia, Valuedesign's reach is truly impressive. Our journey from a startup to a listed company in 2016 speaks volumes about our commitment to innovation and customer satisfaction.
KFC, a household name among chicken lovers worldwide, boasts over 24,000 outlets in more than 140 countries and territories. Founded in Louisville, Kentucky, KFC has become synonymous with delicious, finger-lickin' good chicken. Their diverse menu offers chicken buckets, tenders, sandwiches, sides, desserts, and drinks, making it the perfect place for a tasty meal with friends or family.
The collaboration between Valuedesign and KFC brings together Valuedesign's technological expertise in gift card solutions with KFC's outstanding brand recognition and customer base. This partnership is set to revolutionize how people gift and enjoy fast-food experiences.
The gift card market has been experiencing explosive growth in recent years. The global gift card market was valued at $835.2 billion in 2022 and is projected to reach $4.2 trillion by 2032, growing at a CAGR of 17.7% from 2023 to 2032.
The growth is driven by factors such as increasing digitalization, the rise of e-commerce, and the growing preference for cashless transactions.
A survey by National Retail Federation shows that 59% gift card recipients spend more than the value of their card. The restaurant gains from this trend as well as the giver and the recipient.
KFC's e-gift cards offer a perfect blend of flexibility and affordability. They allow recipients to choose their favorite dishes from KFC's rich and palatable menu. Whether it's a crispy chicken bucket or a zinger burger, the gift card ensures a satisfying meal for every palate. The following image illustrates how popular KFC gift cards are with these numbers:
The partnership between Valuedesign and KFC leverages Valuedesign's innovative technology to enhance the gift card experience. The following are some important aspects of Valuedesign x KFC partnership:
E-gift cards can be instantly delivered and easily redeemed, aligning with the growing trend of digital gifting. Consumers are now more likely to purchase digital gift cards than they were before the pandemic.
The gift cards can be used at any KFC outlet, which provides recipients with the freedom to enjoy their favorite meals at their convenience. India has 852 KFC restaurants as of January 31, 2024. Tamil Nadu has the most KFC locations, with 102 restaurants. That makes up about 12% of all KFCs in the country.
The Valuedesign x KFC gift card offering brings several benefits to customers:
Whether it's a birthday, a work anniversary, or a token of appreciation, KFC gift cards are suitable for various occasions.
Gift cards eliminate the pressure of choosing the perfect gift while still showing thoughtfulness.
KFC gift cards encourage social dining experiences, aligning with the brand's focus on sharing and enjoyment.
Gift cards are becoming more popular in India, especially for fast-food restaurants. As more people use smartphones and enjoy eating out, gift cards are a convenient way to treat friends and family.
Business Wire demonstrates that India's gift card market is growing fast and is expected to go from $8.9 billion in 2024 to $15.7 billion by 2028. It has a strong annual growth rate of 15.3%. The growth is because more people are using digital solutions and corporate gift card programs.
Fast-food restaurants in India are also doing well. IMARC Group reports that the India food service market was worth $46 billion in 2023 and will grow to $115.5 billion by 2032, with a yearly growth rate of 10.76% from 2024 to 2032.
For fast-food gift cards, we can expect to see:
● More digital gift cards that you can use on your phone
● Gift cards that work with restaurant apps and loyalty programs
● Gift cards that are good for the environment by reducing plastic use
As India's economy grows and more people eat out, fast-food gift cards will likely become an even more popular way to give treats to others.
We at Valuedesign, are thrilled about our partnership with KFC. Together, we've created a gift card that's more than just a present—it's a ticket to delicious meals and happy moments. Our technology makes it easy for people to give and use these gift cards.
Whether you're thanking an employee or surprising a friend, KFC gift cards are perfect for any occasion. As more people in India enjoy eating out and ordering food online, KFC e-gift cards have become an appealing gift. In 2023, the annual sales revenue of KFC India reached over 12 billion INR, up from 10 billion INR in 2022, indicating the growing popularity of KFC among Indians. Hence, we expect these gift cards to become even more popular. We're excited to be part of this journey and to make gifting simpler and more enjoyable for everyone.
The partnership between Valuedesign and KFC represents more than just a business collaboration – it's a reimagining of what fast-food rewards can be. Whether you're a business looking for the perfect employee incentive or an individual searching for a gift that's sure to please, the Valuedesign x KFC gift card offers a taste of satisfaction, ease of usability of giftcards be it physical or e card that's hard to beat. After all, there's no better way to show you care than with the gift of finger-lickin' good chicken!