Why Offer Gift Cards to Your Customers This Diwali Season

With Diwali just around the corner, gifting season has begun, and it’s time to start thinking about launching Gift Cards. Gift Cards have quickly become the most popular way to give gifts during the festive season. Plus, they’re also ideal in terms of convenience, security and flexibility.  

You can launch them for any specific product category or all products in your store, and you can deliver them simply via email, which means you don’t have to handle shipping or distributing the physical card yourself. Today, we’ll talk about why your business should launch Gift Cards this Diwali season.

Boost Brand Awareness

Gift Cards not only allow your customers to purchase gifts on their own terms, but they also allow you to drive new customers to your store. Diwali is the perfect time of year to use Gift Cards as part of your holiday marketing plan.

Generate Profits

Gift Cards are perfect for those hard-to-shop-for people on the list, which is another reason why many people want to buy Gift Cards. You can make them available in a range of amounts to fit any budget, and they are easy to give and receive. Consumers prefer them to traditional gifts because they do not have to worry about picking something out, or being stuck with something they don't want.

Attract New Customers

Do you have customers in your database that could use some help with their holiday shopping? Well, this Diwali season, give them Gift Cards and they can pick out exactly what they want.

They will be able to purchase gifts without being bogged down by size or color, which should put an end to those pesky returns. And if you’re really feeling festive, use digital gift cards that can be delivered straight to your customer’s email inbox in no time!

How to Boost Gift Card Sales This Diwali Season

Email marketing can be a great way to get the word out about your specials and events, and it's always best to use a customized campaign. With a little preparation and careful consideration of timing, you'll be able to connect with your customers, who will see your message at the perfect time

Many of your customers will be doing Diwali gift shopping for their loved ones, and it is the perfect time to introduce them to your Gift Card options. Make sure your current social media marketing reflects this important new product, so that when the time comes they have an easy way of telling all their friends and family about you.


Now that a few of the reasons have been outlined, it is clear why Gift Cards are the ideal ally to keep your brand top-of-mind in the customers’ consciousness. They're cost-effective, can be personalized, and present an opportunity to convert a one-time customer into a brand loyalist